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Decoding the Data Science Avenues in the Fashion Industry

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Decoding the Data Science Avenues in the Fashion Industry

Sean Stout
Sean Stout May 17, 2019
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Who doesn’t love to follow fashion? Most do… and yet, we have data to show that fashion industry is one of the most well-received avenues in the business domain. But, did you know that there is more to fashion industry than just apparels, clothes, accessories, destinations and of course, human models.

Today, the fashion industry is hugely driven and influenced by the innovations arising from Data Science tools.

In fact, fashion industry is disrupted by Big Data Science and its related technologies.

Here are some interesting developments in the Big Data retail market that are said to further disrupt the fashion industry and its avatar in the coming years.

Predictive Analytics for Trends, Markets and Competition Research

Market research is a key area in any industry. With fashion, this research has to be absolutely accurate to ensure that the designers and models are prepared for the changing trends. Big Data science collects and processes millions of touchpoints from the existing customers and designers to understand their taste and expectations.

Predictive analytics helps to sort various trends in the Men, Women, Kids, Gender Neutral, Sports and Power Dressing categories.

FABRIC Designing with Smart Threads

New technologies are coming alive with Data Science. An astonishing innovation in the fashion industry has to be the invisible holographic threads that change color with perception. You can try multiple colors without actually buying a different thread or going under a dye. In addition to this, cloth manufacturers are exploring new technologies to process fabric.  These fabrics are made of Plastic Wastes, Sewage Waste, Dead Cellulose, and Oceanic weed! If you are worried about the smell and the trashy look, you would be pleasantly surprised by the outcomes. They can be worn with the same ease and comfort without making you conscious! Bless, Big Data Analytics for coming up with innovative fabric designing ideas.

Augmented Reality and Virtual Reality

You go to a shopping mall. You like a dress and wonder if it would fit you! What do you next? You pull it off the hangar, go to the trial room and return disappointed… No, it didn’t fit me. But the size did mention it would fit you?

75% of the business opportunities are lost due to mismatched sizes. Garment sellers can avoid this by leveraging AR VR techniques where a customer can simply select a dress from their carousel or mobile app and check if it would fit them. This saves money and time for both the seller and the buyer.

Smart glasses and Live streaming AR VR inventories in Fashion industry would be a common trend by 2025, which would allow customers to understand their brand products from the touch of a mobile phone or their car dashboards.

Retail Management, Packaging and Delivery

90% of the inventories in the fashion industry are lost to untimed supply management, loss of market, poor packaging and prolonged delivery times. Using optimum Big Data Science, retailers can prevent this loss.

If you are looking to explore fashion industry, learning from Big Data Science course in Delhi is a productive step you can take today.

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